By now, there’s no need to point out how much data is generated daily by just about every business there is. But despite this obvious reality, most businesses don’t really use that data beyond its immediate initial purpose. By that, I mean your email is only useful ‘in the instant’. Once you’ve completed the task, it’s forgotten. Today’s sales figures might be rolled into a weekly or monthly report, but after that, it’s history (except maybe again at year-end). The logs and reports generated by monitoring equipment often do nothing unless they throw up an anomaly.
Isn’t it about time you did …something… with all that data? After all, ‘data is the new oil’, and contained in it could be the seeds of innovation or, dare I say it, revolution.
But how?
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