Imagine you have just discovered a gap in the market, and you have an exciting opportunity to release software to service this market's needs. The only catch? Time is not on your side and you need to jump at it quickly.
Or, you've just had an amazing idea of how your business could create software that would save you 100 man hours per month, naturally you want to launch it ASAP.
In both these situations time is not on your side, and neither is technical debt.
Wait, technical debt? What debt!?
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